Publications

Cross-Platform Spillover Effects in Consumption of Viral Content: A Quasi-Experimental Analysis Using Synthetic Controls

Haris Krijestorac, Rajiv Garg, and Vijay Mahajan

Published in Information Systems Research (2020)

Available at: https://pubsonline.informs.org/doi/10.1287/isre.2019.0897

Decisions Under the Illusion of Objectivity: Digital Embeddedness and B2B Purchasing

Haris Krijestorac, Rajiv Garg, and Prabhudev Konana

Published in Production and Operations Management (2021)

Available at: https://onlinelibrary.wiley.com/doi/10.1111/poms.13363

Working Papers

Personality-Based Content Engineering for Rich Digital Media

Haris Krijestorac, Rajiv Garg, and Maytal Saar-Tsechansky

Under review at Production and Operations Management

Available at:  https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3366561

From Attention to Action: The Role of Emotional Arcs in Short-Form Video Engagement

Reza Alibakhshi, Haris Krijestorac, and Shirish Srivastava 

Under review at Information Systems Research

Voice of the Machine: The Role of Vocal Acoustics in Consumer Decision-Making

Haris Krijestorac, Rajiv Garg, and Vijay Mahajan

Abstract available at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4585897

Personality-Driven Ad Matching: A Privacy-Friendly Boost for Mobile Ads

Rajiv Garg, Raj Raghunathan, and Haris Krijestorac

Under review at Electronic Commerce Research