Research
Publications
Cross-Platform Spillover Effects in Consumption of Viral Content: A Quasi-Experimental Analysis Using Synthetic Controls
Haris Krijestorac, Rajiv Garg, and Vijay Mahajan
Published in Information Systems Research (2020)
Available at: https://pubsonline.informs.org/doi/10.1287/isre.2019.0897
Decisions Under the Illusion of Objectivity: Digital Embeddedness and B2B Purchasing
Haris Krijestorac, Rajiv Garg, and Prabhudev Konana
Published in Production and Operations Management (2021)
Available at: https://onlinelibrary.wiley.com/doi/10.1111/poms.13363
Papers Under Review
[Paper name hidden for anonymity in review process due to journal policy]
Reza Alibakhshi, Haris Krijestorac, and Shirish Srivastava
Invited for Major Revision at a top ("A") management journal
Personality-Based Content Engineering for Rich Digital Media
Haris Krijestorac, Rajiv Garg, and Maytal Saar-Tsechansky
Invited for Major Revision at Information Systems Research
Available at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3366561
Voice of the Machine: The Role of Vocal Acoustics in Consumer Decision-Making
Haris Krijestorac, Rajiv Garg, and Vijay Mahajan
Under review at Management Science
Abstract available at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4585897
Working Papers
Crowd-Based Personality Matching for Mobile Display Advertising
Rajiv Garg, Raj Raghunathan, and Haris Krijestorac
Work in Progress
Navigating the Creative Arc: Empirical Insights into Long-Term Success for Digital Creativity
Haris Krijestorac, Reza Alibakhshi, and Shirish Srivastava