Academic positions
Assistant Professor of Information Systems, HEC Paris (Sep 2020 - present)
Education
Ph.D., Information Systems, McCombs School of Business, The University of Texas at Austin
M.S., Information Systems Management, Heinz School of Public Policy and Management, Carnegie Mellon University
B.S., Information Systems, Dietrich College of Humanities and Social Sciences, Carnegie Mellon University
Publications
Cross-Platform Spillover Effects in Consumption of Viral Content: A Quasi-Experimental Analysis Using Synthetic Controls
Haris Krijestorac, Rajiv Garg, and Vijay Mahajan
Published in Information Systems Research (2020)
Available at: https://pubsonline.informs.org/doi/10.1287/isre.2019.0897
Decisions Under the Illusion of Objectivity: Digital Embeddedness and B2B Purchasing
Haris Krijestorac, Rajiv Garg, and Prabhudev Konana
Published in Production and Operations Management (2021)
Available at: https://onlinelibrary.wiley.com/doi/10.1111/poms.13363
Papers Under Review
Emotion in Motion: Towards a Theory of Emotional Arcs for Engagement with Short-Form Videos
Reza Alibakhshi, Haris Krijestorac, and Shirish Srivastava
Invited for 2nd Major Revision at MIS Quarterly
Personality-Based Content Engineering for Rich Digital Media
Haris Krijestorac, Rajiv Garg, and Maytal Saar-Tsechansky
Invited for Major Revision at Information Systems Research
Available at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3366561
Working Papers
Voice of the Machine: The Role of Vocal Acoustics in Consumer Decision-Making
Haris Krijestorac, Rajiv Garg, and Vijay Mahajan
Abstract available at: https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4585897
Personality-Driven Ad Matching: A Privacy-Friendly Boost for Mobile Ads
Rajiv Garg, Rajagopal Raghunathan, Haris Krijestorac
Invited conferences
2024 International Conference on Information Systems (ICIS) - Bangkok, Thailand
2024 Conference in Information Systems and Technology – Seattle, WA
2023 Statistical Challenges in Electronic Commerce (SCECR) – Bogota, Colombia
2022 Workshop on Information Systems and Economics (WISE) - Copenhagen, Denmark
2022 Workshop on Information Technologies and Systems (WITS) - Copenhagen, Denmark
2019 Conference in Information Systems and Technology – Seattle, WA
2019 Bled eConference - Bled, Slovenia
2018 International Conference on Information Systems (ICIS) – San Francisco, CA
2018 Data Science Workshop (INFORMS) – Phoenix, AZ
2018 Statistical Challenges in Electronic Commerce (SCECR) – Rotterdam, Netherlands
2018 Production and Operations Management (POMS) – Houston, Texas
2017 International Conference on Information Systems (ICIS) – Seoul, South Korea
2017 Conference on Information Systems and Technology (CIST) – Houston, TX
2017 Marketing Science – Los Angeles, CA
2016 Production and Operations Management (POMS) – Orlando, FL
2015 Institute for Operations Research and Management Science (INFORMS) – Philadelphia, PA
Invited presentations
ESSEC Business School
Fordham University – Gabelli School of Business
HEC Montreal
IESE Business School
Indiana University – Kelley School of Business
McGill University – Desautels Faculty of Management
RIT – Saunders College of Business
Rotterdam School of Management
Stevens Institute of Technology – School of Business
Syracuse University – School of Information Studies
University of Belgrade
University of Colorado Boulder – Leeds School of Business
University of Connecticut – School of Business
University of Pittsburgh – Joseph M. Katz Graduate School of Business
University of Texas at Austin – McCombs School of Business
Vanderbilt University – Owen Graduate School of Management
Warwick Business School
Editorial service
Journals:
Information Systems Research
Journal of the Association for Information Systems
Production and Operations Management
Journal on Computing
Journal of Strategic Information Systems
Conferences / Workshops:
International Conference on Information Systems (ICIS)
Conference on Information Systems and Technology (CIST)
Workshop on Information Systems and Economics (WISE)
Workshop on Information Systems and Technology (WITS)
Courses taught
Data Modelling I HEC Paris
Business Analytics with Python HEC Paris (master's level)
Introduction to Information Systems The University of Texas at Austin
Industry Positions
PineBridge Investments - Marketing Manager, Web & Digital (2014)
IBM - Market Segment Manager, Cloud & Managed Services (2011 - 2013)
HubSpot - Marketing Intern (2010)