Information Systems Researcher and Professor
Greetings, bienvenue, Добродошли, & hoş geldiniz!
My research focuses on understanding how and why digital media spread, with implications for platforms, marketers, and policy-makers. I am particularly interested in analyzing rich media such as video, images, and sound, which are increasingly used to capture attention online. Methodologically, I leverage big data analysis, machine learning, and advanced statistical techniques for prediction and economic inference.
Outside of the scholarly life, one of my passions is music. I released an album, and have performed in ensembles playing Ottoman classical music. I also enjoy table tennis, zen meditation, and writing and reading about philosophical topics such as epistemology.