Information Systems Researcher and Professor
Greetings, bienvenue, Добродошли, & hoş geldiniz!
My research focuses understanding the role of rich digital media - such as images, video, and sound - in today's competitive online media landscape. I am primarily interested in (1) how and why rich digital media spread, and (2) how these media affect decisions by both businesses and consumers. This research has implications for marketers, platforms, and policy-makers.
Methodologically, I leverage big data analysis, machine learning, and advanced statistical techniques for prediction and economic inference. I am an affiliated member of Hi! Paris, an Artificial Intelligence research center.
Outside of the scholarly life, one of my passions is music. I released an album, and have performed in ensembles playing Ottoman classical music. I occasionally write about the philosophical aspects of science and research.