Haris Krijestorac

Information Systems Researcher and Professor

Greetings, bienvenue, Добродошли, & hoş geldiniz!

My name is Haris and I am an Assistant Professor of Information Systems at HEC Paris.

My research focuses on understanding how and why digital media spread, with implications for platforms, marketers, and policy-makers. I am particularly interested in analyzing rich media such as video, images, and sound, which are increasingly used to capture attention and "break through the noise" online. Methodologically, I leverage big data analysis, machine learning, and advanced statistical techniques for prediction and economic inference. I am an affiliated member of Hi! Paris, an Artificial Intelligence research center.

Outside of the scholarly life, one of my passions is music. I released an album, and have performed in ensembles playing Ottoman classical music. I also enjoy tennis, zen meditation, and writing about philosophical aspects of science and research, occasionally on medium.